Feature that failed to get expected user engagement
We added hobby groups to keep existing users in the app, but few people used them. Asking users why taught us something we had not expected.
Giving existing users a reason to stay
After launching Phluid, we wanted to keep existing users in the app. So we added hobby groups, where people could find hobbies such as cooking and Zumba, organized under different filters.
What we expected to happen
We believed shared hobbies would bring employees closer together and help them build trust in one another.
Click the “Chat Admin” button to get access into the group
Users can cmt, upvote, downvote, share etc, only via admin’s approval.
Few people joined in
After we added the feature, engagement stayed low. This did not change even when admins created weekly activities and online activities to encourage people to take part.
What users told us
After several weeks, we surveyed some users we were close to. We learned that some employees have only one holiday a week, and they would rather go out to other places or rest with friends than join activities.
Our decision to remove it
We saw no impact on churn or other key numbers, and after several months we decided to remove the feature.
Low
engagement with hobby groups
1 day
holiday a week for some employees
Removed
after several months
